What We Do


The Natrona County Travel & Tourism Council, dba Visit Casper, is a joint powers council whose mission is to enhance the economic base of Natrona County through tourism. Its primary objective is to encourage more and longer visitor stays through marketing programs aimed at the convention/meeting, individual, motorcoach and special events markets.

Visit Casper’s Mission

    Visit Casper is a driving force that draws visitors to Natrona County in support of our local economy and quality of life.

Why is tourism important?

    Tourism is the second largest industry in Wyoming. Visitors stimulate the local economy and directly benefit hotels, meeting facilities, attractions, restaurants, cultural institutions, tour companies, transportation providers and countless other local businesses.

How is Visit Casper Funded?

    Visit Casper is funded by the 4% lodging tax that is collected when visitors stay in hotels, motels, rental properties and campgrounds in Natrona County. Lodging tax monies are used for advertising and promotion of Natrona County and cannot be used toward capital projects. In Natrona County, the lodging tax has been in place since 1989 and it is voted on by residents every four years. The lodging tax will be on the November 6, 2018 ballot for renewal.

What does Visit Casper do?

    Visit Casper is in the business of destination management for Natrona County. In addition to selling the destination to meetings, events, and sports planners, we act as the brand manager for the Casper area, delivering strategic marketing and advertising to our target markets.

What does this mean for you?

    Not only does a strong visitor economy improve the quality of life for Casper residents, visitor spending also directly effects Natrona County’s economy by generating $14.8 million in local and state tax revenues. Without tourism, each household would have to pay an additional $457 per year to maintain these current revenues.

Casper is the only destination in Wyoming that is a Certified Tourism Ambassador (CTA) City.
Over the last two years, Visit Casper has trained 400+ of Casper’s front-line staff to be CTAs. The Casper Area Tourism Ambassador Program is a multi-faceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience.

For more information or to connect with someone in the Visit Casper office call 307-234-5362 or email visitors@visitcasper.com.