Industry


Tourism in Natrona County

Tourism is a major force in Casper and Natrona County. In 2018, Natrona County welcomed 852,500 visitors who spent over $295 million dollars throughout our community. With endless opportunities to experience some of the best experiences Wyoming has to offer, visitors from around the globe come to Casper to immerse themselves in small town hospitality and western charm.

2019 Tourism Impacts

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The Natrona County Travel & Tourism Council is a joint powers council whose mission is to enhance the economic base of Natrona County through tourism. Our primary objective is to encourage more and longer visitor stays through marketing programs aimed at the convention, meeting, individual, motorcoach and special events markets.

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Research

CNFR Economic Impact & Visitor Profile Study
In 2018, College National Finals Rodeo (CNFR) commissioned a third-party study through Dean Runyan and Associates to determine the economic impact of CNFR in Natrona County as well as a visitor profile of attendees. Find the full report here.

Casper Visitor Profile Study
In 2018 Young Strategies, Inc. conducted research and surveys for Visit Casper and has presented us with a Visitor Profile Research Report. The report takes a deep look at our lodging market and visitor profile, as well as a resident survey.

HVS Market study
In 2018, Visit Casper commissioned a market demand study for a proposed hotel & conference center in Casper.

Visit Casper Brand

Visit Casper’s brand strategy consists of a multi-channel approach utilizing owned, paid and earned channels to communicate Casper’s brand promise and to maximize influence with potential travelers and destination ambassadors.This is done with focused and targeted marketing, sales and public relations efforts. Review Visit Casper’s Brand Book here.

As the destination management organization for Natrona County, Visit Casper strategically markets the Casper area to potential visitors from various business segments. With a research-based approach, we’ve identified six key target markets from five geographical areas in the United States. Click here to learn more about Visit Casper’s Visitor Profiles and Marketing Strategies.

Grant Forms
The goal of the Natrona County Travel and Tourism Council’s (NCTTC) Grant process assists Natrona County non-profit organizations with events and projects designed to generate overnight stays in Natrona County lodging facilities. Click the button below to download the full grant application and guidelines.