About Visit Casper

We may be biased... but Visit Casper has the best job in town. Officially, Visit Casper is a joint powers board, and our mission is to bring visitors to Natrona County in support of our local economy and quality of life.

But what does that really mean? Every day, people are planning vacations, events, conferences, and sports tournaments around the nation. It is our job to attract them to choose Casper for their business and/or leisure trips. We do that through strategic marketing, sales, and PR efforts.  Read below for more information and click here for more information about how we're funded, our budget and what we do. 

1. Marketing. Visit Casper markets Casper as a destination for leisure travel, sports, events, and group travel both regionally and nationally. We do this by leveraging digital and search engine marketing, email, social media, printed publications, billboards, and other out-of-home tactics. Click here to review Visit Casper's 2024 Marketing Plan and here for our master plan.
    
2. Sales and Services. Visit Casper sells Casper to meetings, sports, special events and group travel planners looking for communities to host events and tours. The most common way we do that is by going to trade shows and meeting with people from a wide variety of industries looking for a home for their next event. Email Shelby for more information about our sales initiatives.
    
3. Public Relations. Visit Casper works with a PR agency to pitch stories about Casper to media around the nation. It’s one thing to promote our community. It’s another to make sure people read about us in trusted media outlets.  In addition to pitching regional and national media, we also host journalists and influencers and continually meet with writers to keep Casper top of mind. Visit this page for story ideas and more information about our media efforts. 
    
4. Grants. Every year, the Visit Casper board allocates nearly $200,000 in grant money to fund events that bring people to our area. This includes things like the Wyoming Amateur Wrestling Association, CNFR, the state high school championships, the Central Wyoming Fair and Rodeo, Casper Soccer Club, the Symphony, Nic Fest, etc. Explore more about our grant program here. 
   
   But that’s only part of the story.
   
   Not only do we promote Casper through cutting edge marketing, sales, and PR programs, but we are also connectors, innovators and researchers who are obsessed with solving problems and removing the roadblocks that stand in the way of our community reaching its highest potential.