Certified Tourism Ambassador Program


The Power of the Brand is You!

The Casper Area Tourism Ambassador Program (CTA) is a multi-faceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience they are more likely to return in the future and also share their experience with others. Everyone benefits – the visitor, the industry, the local economy, and most importantly, the front-line worker.

“Tourism is about creating experiences. Front-line workers can have the biggest impact on making a visitor’s trip to Casper the best it can be.”

Why Participate?
For Employers
Tourism is big business not only to large cities, but also to small communities in the United States and around the world. Visitors spend money attending to business, touring attractions, or learning about the history of the area. This infusion of “new money” into the local economy often holds local tax increases at bay and gives the Casper area extra money to enhance its infrastructure—making the destination more appealing over time. As a result, destinations spend lots of money courting convention and leisure travelers.

But in reality, no amount of money will make up for the visitor having a bad experience, which negatively impacts Natrona County’s brand and overall image as a destination.

The Casper Area Tourism Ambassador Program teaches front-line employees and volunteers best practices and ensures that they understand their role in increasing tourism. CATAP helps your front-line increase their knowledge of the region; provides answers to the variety of questions received from visitors; and gives your front-line a chance to meet one another, learn from each other’s experiences and celebrate together!

For Employees & Volunteers
What separates the Casper Area Tourism Ambassador Program from other training programs is that it’s certification, not just training. Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA). The CTA logo may also be used on your website and business cards/communications with approval.

As an Accredited Provider, the Casper Area Convention and Visitors Bureau presents the official CTA designation on behalf of the Tourism Ambassador Institute®, the oversight body for the certification program.


VIDEO: Casper Wyoming CTA Program



What’s in it for you?
• Provides a meaningful credential
• Increased business, higher tips
• Builds valuable skills
• Career advancement
• Networking opportunities
• Receive regular advice & updates
• Rewards and incentives

By becoming a Certified Tourism Ambassador™ you’ll have the tools and knowledge necessary to create a more memorable visitor experience and you’ll reap the benefits. Being a CTA is a great achievement. It is an official designation to add to your resume.


Program Curriculum
Module 1: The Power of Tourism
Module 2: Discovering Casper
Module 3: Knowing, Finding, Using Resources
Module 4: Exceeding Customer Expectations

The curriculum is delivered through reading assignments and in-class participation.


Program Requirements
Every certification program requires successful completion of a core curriculum. The following recaps the requirements to earn the CTA designation:

• Complete required reading
• Attend half-day classroom session
• Complete learning assignments
• Complete open-book examination

Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.


Cost
There is a one-time non-refundable, non-transferable application fee of $27 per person and an annual renewal fee of $15 per person.

Please see www.CTANetwork.com for class schedule. Or access the class schedule and additional information online at www.CTANetwork.com.


Program Research Results
In developing the Casper Area Tourism Ambassador Program, thorough research was conducted including focus groups, a subject matter expert panel, and a survey of management and front-line personnel.

Employers Show a High Level of Support:
“I think it makes you look more professional and more approachable, and I believe it shows which employees take the most initiative to improve the establishment.”

Front-Line Indicates a High Level of Interest:
“I think any learning experience to better my knowledge to better serve our customer is a great thing.”

Upcoming CTA Events in Casper